I think Lloyd Irvin has really broken new ground.
Check out his video about his transitional system. Superb explanation of principles and leaves me wanting more. Not like his past “salesman” type videos and the like this one really gives you a taste of why and how this guy has produced so many quality BJJ practitioners – and continues to do so.
Check out the video here:
Excellent piece and made in a similar way to his mouse trap video – he really gets me to trust him and his product and of course he’s walked the walk. I think he’s starting to get it bit like Stephen Kesting you need to give a little to get some trust and then you are more likely to get the sale.
You can also check out some of his videos on his youtube channel. Some great stuff on there: